The terms “Coach,” Trainer" and “Mentor” can often be used synonomously, however their actual roles are indeed unique. While one person can serve as more than one of these roles, there are some basic differences in what should be expected from each effort and when each should be called upon. We’ll cover each role
Coach
A coach is typically brought on to fix or improve one particular problem. They’re usually (though not always) tasked to work with a group of people, much as they would if they were a traditional basketball or baseball coach. A coach’s biggest hurdle is usually identifying the primary issue. For example, an underperforming sales division may have everything to do with a local recession as opposed to a complacent sales team.
Being a coach is not necessarily about taking a deep dive into every complexity and complication in an office or department, but there should be some level of analysis. If an office is suffering from poor morale, a coach is going to need more than a few platitudes to turn things around.
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